What an AI Brand Intelligence Report™ looks like.
This page shows the format of a Report - the scorecard, a finding, its evidence, and a roadmap item - using an invented company and invented figures. Nothing on this page is real.
Every Report opens with a single confidence-labelled score.
Company: Northlane Supply Co. (fictional) · Category: B2B logistics software · Engines tested: ChatGPT, Gemini, Perplexity, Claude · Failure pattern: Comparison Risk
One decision-relevant finding, with its evidence attached.
Every material finding in a real Report is tied to the prompt, engine, timestamp and response that produced it. Below is an invented example, in that same format.
Illustrative only. Each square represents one invented comparison response; orange squares represent responses that placed a competitor first.
Observation (illustrative): nine of twelve invented comparison responses favoured a named competitor. Interpretation (illustrative): a real Report would separate what was observed from what it plausibly means, exactly as shown here - it would not claim a specific commercial outcome the evidence cannot support.
Roadmap item, in Report formatIllustrative roadmap entry: "Publish a direct feature-comparison page naming both competitors explicitly. Priority: High. Window: Days 15-30." A real Report ranks every roadmap item by leverage and effort, exactly as shown here.
This format, applied to your own company.
The scorecard, the finding, the evidence and the roadmap above are invented. The format is real - it is the same structure every AI Brand Intelligence Report™ delivers, built on your company's actual measurement.
